Learning objective
Evaluate list quality before sending a reactivation campaign.
Reactivation needs segmentation, consent awareness, offer fit, and reply handling. Without those, it becomes noisy and risky.
Practical example
An accountant separates current clients, dormant clients, old tax enquiries, and advisory prospects before choosing messages.
Checklist
- Check consent
- Segment contacts
- Remove bad records
- Choose the offer
- Plan reply routing