Learning objective
Build a simple lead response map owners can inspect.
Lead response is a workflow, not a single message. The system should capture source, acknowledge the lead, alert the team, qualify context, and move the lead forward.
Practical example
A website form creates an immediate acknowledgement, tags the source, notifies the owner, and offers the correct booking path.
Checklist
- List enquiry sources
- Set response target
- Define alerts
- Capture qualification fields
- Connect booking or nurture